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Instagram is a free photo-sharing program and social networking tool which was created in 2010. It allows users to take a photo, apply a filter and then share it with other Instagram users they are connected with on the social networks services.

It was developed in San Francisco as owners Kevin Systrom and Michael Krieger chose to adapt their program Burbn, which was essentially an early version of Instagram into a mobile photography device.

Before this however starting in January 2009 Systrom spent his days toiling as a product manager for, a travel recommendation start-up which Facebook would acquire in September of 2010.

On the nights and weekends, Systrom, who has no formal computer-science training, focussed his time and energy into side projects that would help him learn to code.

Systrom wanted to created an app which incorporated features from Foursquare with elements of Mafia Wars other already successful apps.

The founders settled on the name, Instagram, as a combination of “instant” and “telegram.”

For the next eight weeks, Systrom and Krieger methodically stripped down Burbn and worked to perfect Instagram. They shared it with friends, tested it in beta, and fixed bugs. One bug, for example, would make the app crash on a user’s phone if their password contained an “@” symbol. Another decision, to use 11 filters, was pared down from a batch of more than 30 filters.

On October 6, 2010, Instagram went live a moment of they had been waiting for.

Instagram crossed 10,000 users within hours and as owner Systrom said “it was the best day of my life.” (What is the history of Instagram?) This is amazing, right?” Systrom told last year.

Systrom said; “the night of sleep we were hoping for turned into a few meager hours before we rushed into the office to add capacity to the service,” (What is the history of Instagram?)

At the end of the first week of the company’s launch, Instagram had been downloaded 100,000 times. Another week passed, and another 100,000 people had downloaded the app. By the middle of December, the community had grown to a million users.

On April 12 2012 Facebook acquired Instagram for approximately 1billion dollars as Mark Zuckerberg said it was “committed to building and growing Instagram independently” (Did Facebook Panic?)

So why did Facebook actually buy Instgram…

Mark Zuckerberg said…

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together”

Essentially Facebook understood the obsession its users had with uploading photos as a source of connecting and sharing and had been cut down by the productivity of Instagram and its ability for users to this but it a classier and better looking manner.

Facebook recognised the competition that Instagram posed and used its power and financial position to buy it, incorporate it to Facebook which would aid its ever expanding network without the separate threat of a company such as Instagram.

This acknowledgement by Facebook of Instagram’s successful market and product has meant that unlike applications Facebook has bought in the past it has allowed it to stay relatively independent and has not tinkered with its core features.

Why Facebook took over Instagram

WHAT MAKES IT TICK…(tock, tick, tock)

Instagram: The best thing to ever happen to photography

Instagram is social media network that helps us share photos and communicate with people all around the world. You can take a photo and filter it to transfrom its look and share it on instagram or upload it on to facebook, twitter or tumblr. Here is an example of how instagram is used; this photo is modified 16 times.

Instagram also allows us to like and comment on others photos to show our interest and communicate with others. It is different to other social networks as it based on taking pictures and sharing them, unlike facebook or twitter where you can write statuses or check-in to places. It is recognised to be more of creative social media network, giving us the ability to change our own photos to the look or affect we would prefer. You can utilize instagram on your phone, using the instagram app which was the main objective when first developed (instagram was developed to use a 4:3 aspect ratio typically used by mobile device cameras). Instagram can also be used on computers and other networking devices.

To create your own instagram photo it only requires a few steps; take a photo with your device, load it onto instagram and change the effect. You are then entitled to put a caption for the photo and share it to the social media networks of your choice.

Some facts:

–      Each second, a new user was being gained

–      The total number of photos uploaded (since inception) was more than one billion

–      In may each second, approximately 58 photos were being uploaded

By keeping it’s focus limited to photos, Instagram has carved out a unique space in the social media sphere. In essence, the genius is in its simplicity, especially when so many social platforms continue to bloat with additional features and functionality. The app has commonly used social actions built in—post, like, comment, follow, unfollow, etc.—so using the community aspects of the platform feel familiar.

Using Instagram for brands

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